Freelance (Copy + Content Writing), May 2014 - present
Content Writer + Strategist: I work with entrepreneurs to write the story of their business and their brand, and communicate it through strategic copy and content that speaks directly to their customers.
Content Services: Write website copy and blog post, email, and social media content for 50+ clients, in industries varying from social media management to experiential marketing to architecture/design and more; effectively managing client communication and meeting deadlines to align with client goals and needs
Content Strategy: Work with clients to develop content strategy, including content purpose statement, goals, audience persona, marketing messages, and style guide
Content Management: Create and manage style guides, editorial calendar, blog and email content ideation, content creation, content publishing, and community management for clients
Career Contessa, December 2014 - August 2015
Editor-in-Chief (Freelance): I worked as the first editor for the site, facilitating the development and evolution of the editorial voice, tone, and content.
Editorial Services: Managed editorial calendar, including development of story ideas, assigning articles to writers, editing content according to copy standards, and uploading and managing content on the website
Team Management: Hired and supervised team of freelancers, working with them collaboratively to create fun, relevant content and offering feedback and guidance as they developed their own professional skills
Attention, March 2013 - May 2014
Associate Director: I led our internal client teams, managed and grew existing accounts, and actively participated in new company business development.
Client Services: Supervised client teams and led relationships for multiple retainer-based accounts, including Mattel/Barbie & Monster High, Westfield Malls, and OtterBox/LifeProof
Creative Ideation & Execution: Produced and executed unique digital and traditional marketing campaigns to exceed goals and effectively meet client objectives; successful campaigns include:
Barbie #Unapologetic US Campaign 2014 (173% increase in brand conversations)
Westfield National Back-to-School Program 2013 (1.4 million active fan engagements)
LifeProof’s Global Influencer Program 2013-2014 (1.2 million impressions worldwide)
Sparkpr, March 2011 – February 2013
Senior Associate: I served as the account manager on client accounts in industries ranging from education to finance to consumer and enterprise technology.
Strategy Development: Developed and executed engagement and content strategies, including influencer marketing
Content Management: Maintained detailed content calendars, demonstrating social support of key business initiatives
College Summit, August 2010 – March 2011
Community Engagement Coordinator: I grew visibility around College Summit’s Southern California region.
Strategy Development: Designed and implemented alumni and volunteer engagement strategies, as well as managing events
Event Management: Oversaw spring and summer workshop operations by recruiting and managing summer interns
Freelance, June 2009 - August 2010
Public Relations, Marketing, & Social Media Consultant: I handled media relations, brand messaging, and social media strategy for various clients.
Promoted brand awareness through social media consultation, planning, and execution; recruiting and managing influencer relationships; and tracking relevant metrics to optimize social media engagement
VSC PR, January 2007 - March 2010
Project Consultant (Freelance), July 2009 - March 2010
Account Manager, January 2007 - July 2009: I managed public relations outreach for client accounts in the advertising, wireless, gaming and branded entertainment industries.
Media Outreach: Pitched media for over 45 client initiatives, resulting in 200+ media placements in various publications and blogs, including The New York Times, CNN, Wired, Fast Company Magazine, Washington Post, and Brandweek
Speaker Submissions: Pitched clients for speaking engagements at various industry events, garnering 45+ speaking opportunities at International CES, CeBIT, CTIA Wireless, Qualcomm’s BREW and ad:tech New York, and more
Additional Skills + Knowledge
Content Management Systems: Wordpress, Squarespace
Social Media Management: Facebook, Twitter, Instagram, Pinterest, Google+
Project Management & Development: Microsoft Office Suite (Word, Excel, PowerPoint), Apple iWork Suite (Keynote, Numbers, Pages), Google Drive, and Dropbox
Masters, Education 2010-2012
Honor Society: Kappa Delta Pi
Bachelor of Arts, Mass Communications 2005-2007
Honor Societies: Golden Key International Honor Society, Order of Omega
TEDxPasadenaWomen, Director of Social Media & Content, 2017
WriteGirl, Writing Mentor, 2014-2016
Triunfo YMCA, Youth & Government Advisor, 2011-2013
College Summit, Writing Teacher, 2010
Reading Partners, Reading Tutor, 2010